Many museums and historical sites are mainly visited by tourists but not local people. Why is this the case and what can be done to attract more local people to visit these places?

IELTS Writing Sample 7 – Many museums and historical sites are mainly visited by tourists but not local people

A large part of the attraction of a town or a city to visitors are places of educational and cultural values such as museums and historical sites. Unfortunately, many of these places, while appealing to outside visitors, are not doing well in capturing the interests of the local people. In this essay, I will outline some of the factors that I believe lead to this situation, and propose a few solutions to help improve it.

A number of causes may be attributed to the fact that local people tend not to frequent the museums and historical sites in their area. Perhaps they are simply already too familiar with these places, having lived near them for a long time, that revisiting these places hold little values to them. The advertising method of museums and historical places could be another reason. Although most of the advertisement of these places can easily reach the outside world through foreign TV commercials or online websites, the same news may not get through to the local people who do not use the same information sources.

To solve this issue, some certain measures could be adopted. Firstly, to provide the local people with a stronger incentive to revisit, museums and historical sites can organize special and time-limited events especially targeted at local people. For example, they can host events like craft markets, book fairs, or cultural festivals during local holidays; or they can offer local people season tickets and reduced prices for repeat visits. Secondly, museums and historical sites can publicize their activities through channels that local people are more likely to access, such as through the local newspaper, the local radio, or through talks to schoolchildren at the local school. In this way, local citizens interested in these places can find out about them more easily and, as a result, will be more likely to visit them.

In conclusion, a lack of activities aimed at local people and unsuitable means of advertising may be some of the reasons why few local people want to go to museums and historical sites near where they live. Certain solutions aimed at changing these two factors, therefore, may be effective in drawing more interests and engagement from local visitors.